artist statement

Following a twenty-year career in brand marketing, my practice acts as a reverse-engineering of corporate persuasion. Influenced by Hannah Arendt’s writings on the banality of evil, my work explores the tension between manufactured joy and systemic fragility.

Across my current practice, I appropriate the cheerful, saturated colours of supermarket packaging to expose the hidden realities of industrial confinement. I employ a flattened, simplified visual language of circles, heavy egg forms and linear motifs. Rather than prescribing a single didactic reading, I purposefully treat these recurring elements as an open, emblematic vocabulary.

Working from a studio residency that shifts between a main church and its crypt, my practice is deeply rooted in painting but frequently expands into printmaking, sculpture and installation. I rely on highly tactile material processes to disrupt the glossy, seductive veneers of consumerism. I physically press plastic egg cartons into paint to create dense, rhythmic relief patterns, and experiment with how pigment behaves across different surfaces, moving between intimately scaled rigid panels, large-scale unstretched canvas and spatial interventions. Through this raw materiality, the work balances relentless structure with intuitive gesture, holding space for both systemic critique and radical hope.